Follow-up for webinar funnels

You paid for 100 registrants.32 showed up.Nobody spoke to the other 68.

Flywheel follows every person through your webinar funnel — who registered, who watched, who clicked, who bought — and hands you the follow-up that turns the rest into customers.

Taking a handful of operators running weekly webinars.

The leak

Your ad spend buys registrations. Your follow-up decides what they're worth.

Most never show up. They booked the time, then life happened. Most funnels treat a no-show as a dead lead. It's the opposite — they registered and told you why.

The rest watched and didn't buy. They sat through your entire pitch and didn't take the offer. That's the warmest list you will ever own, and it usually gets one email.

A few tried to pay and failed. Card declined at checkout. They decided to buy and the payment didn't go through — and nobody finds out, because the only thing most tools show you is who paid.

The morning after

Not a dashboard.A list of people, in the order you should contact them.

Every row says why it's there. No opaque score, no “engagement grade” you have to take on faith — just what the person did, ranked so your afternoon goes to the five people worth a phone call instead of the four hundred who aren't.

The list has a bottom. 18 left of 34, and it empties as you work it. Anyone who buys drops off on their own, so you never pitch someone who already paid you.

Who to contact · AI Agents Masterclass · 18 left of 34
Ranked by what each person actually did
  • Dana Okaforcall first

    Watched 54 of 61 minutes, clicked the offer twice, didn't buy. Told us onboarding drop-off is killing them.

    Draft text
  • Marcus Vidalcall first

    Card declined at checkout, retryable. Decided to buy — the payment didn't go through.

    Draft text
  • Priya Ramansend replay

    Watched to the end, no clicks. Asked about pricing for a team of 12 when she registered.

    Draft email
  • Tom Beckettsend clip

    Left at minute 8, right before the case study. Never saw the offer.

    Send clip
  • Sam Ellerywon · $997

    Bought 40 minutes after the follow-up text. Removed from the list automatically.

    Onboarding
How it works

Set it up once. It runs every session, for as long as you keep running them.

  1. Before

    Build the sequence once. Emails and texts anchored to the start time — a week out, a day out, an hour out. Turn on a weekly series and every future session is built for you, dated correctly, in your audience's timezone.

  2. Live

    It stops when you start. No “starts in 1 hour” landing forty minutes into your pitch. Everything queued cuts off the moment you go live — reminders and automations both.

  3. After

    Segments build themselves. Attended, no-showed, left early, clicked but didn't buy, purchased. Ready to send to, without touching a filter builder.

  4. Next day

    A list of who to call. Ranked by what they actually did, with the reason written out and the follow-up drafted from your own templates. You approve every send.

The plan

See the whole funnel on one line — including what a late registrant gets.

The sequence
− 3 days

The one mistake

All registrants

− 1 day

Tomorrow, 7pm

All registrants

Text · reminder

Has phone

− 1 hour

We start in an hour

All registrants

Live

Everything queued stops

Nothing sends after this

+ 20 min

Text · we're live

No-shows

+ 1 day

Replay + the offer

Attended, didn't buy

You missed it

No-shows

+ 3 days

Doors close tonight

Clicked, didn't buy

Half your funnel happens after the webinar ends. Most tools stop at the reminder. The messages that make money are the ones on the right-hand side of that line, and they're segmented by what each person actually did.

Preview it as any registrant. Pick someone who signs up ten days out, or two hours out, and see the exact sequence they'd receive with real dates. Catches the double-send before your audience does.

Proof

We show you the revenue, and we show our work.

$Payment$997
from your processor
DODana Okafor
Replay + the offer
the message she clickedattributed
with follow-up$8,973
control group$1,994

Every purchase is matched back to the person and the message that led to the click. So the number isn't opens or engagement — it's dollars, next to the sequence that produced them.

  • Purchases pulled straight from your payment processor, matched to the person
  • Attributed to the specific email or text they clicked
  • Manual follow-ups counted too, not just the automated ones
  • Held against a control group, so you see the lift rather than take our word for it

If the number doesn't beat what we charge, you should leave. We'd rather you could tell.

Fits your stack

Keep the platform you already run on.

  • Demiolive
  • Stripelive
  • Whopnext
  • Zoom Webinarsnext
  • WebinarJamnext
  • Twilionext

We don't host your webinar and we're not trying to. Your platform runs the room; Flywheel owns everything before and after it — which is where the money actually leaks. Pilot customers get their platform connected as part of onboarding.

We're taking a few operatorsto start.

If you run a webinar every week or two, sell through Whop or Stripe, and know your follow-up is leaving money behind — we'll set the whole thing up with you and show you the number after one session.

Webinar platform
How often you run sessions

Fifteen minutes to tell us what you run. We do the setup.